Digital Marketing & AI Course

Discover the latest digital marketing strategies and see how Artificial Intelligence can help in producing higher quality results. This course simply covers everything from social media marketing to advertising, showing how AI can fasten up your workflow and enhance overall results. It's an excellent career choice for students who want to enter into digital marketing and grab the best available package in the market.

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Digital Marketing & AI Course

Estimated Time

6 Months

Category

Digital Marketing

Fees

25,000

Course Overview

Digital Marketing is Now The New Professional Standard

As a leading digital marketing educational institution, Utkaarsh Education is committed to teach you about online presence and reaching your target audience in order to help you advance in your profession. We have developed unique learning styles that will help you achieve your objectives and make you stand out in the global market.

We help our students to come up with effective strategies for connecting with clients and improving visibility. In order to succeed in the digital world, having a creative mind helps in attracting more clients.

This course is perfect for students, who are looking for further education and career growth. Without a doubt, to have global exposure, and understanding advanced skills, digital marketing with an AI course is the mandatory step.

What You Will be Learning?

Gain comprehensive knowledge about building a brand online today through the combination of SEO, content and performance marketing.

Having proper knowledge in planning, launching, analysing and optimizing effective marketing campaigns in Google search and social media channels.

Apply practical tools of working with analytics dashboards, advertisement managers, automation platforms to monitor and optimise campaigns' effectiveness.

How to use user psychology and funnel building to design campaigns that drive action.

Know about marketing strategies that balance creativity with data and result in tangible impact for businesses.

Why Choose Utkaarsh Education For Digital Marketing?

  • Practical Initiatives
    Our course is heavily focused on practical exercises, followed by the theory behind it, giving you that industry specific knowledge.
  • AI Powered Curriculum
    Learn the latest and advanced AI digital marketing tools and methods to boost your skills and strategic thinking.
  • Mentorship
    We will offer you a platform to prepare thoroughly for interviews and get personal advice from experienced professionals.
  • Doubting Session
    Worried about asking in class? We've got you covered with personalized sessions to clear up every doubt our students have.
  • Proven Track Record
    We have got a solid history of helping students find great spots at major startups, agencies, and big brands.

Industry-Recognized

Get certified with skills that employers actively seek

Expert Instructors

Learn from industry professionals with 10+ years experience

Hands-On Projects

Build real-world projects to strengthen your portfolio

Career Support

Get placement assistance and career guidance

Your Instructor

Expert Faculty

10+ Years Experience

Industry Professional

Available Batches

Morrning

9:00 AM TO 12:00 PM

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What You'll Learn

Master in-demand data skills with our practical, industry-focused curriculum designed to get you job-ready.

Search Engine Optimization (SEO)

Learn to optimize content using analytical tools which appear organically on search engines, with organic traffic to generate leads along with competitive analysis, and website creation.

Social Media Marketing (SMM)

Focusing on branding through popular social media channels such as Twitter, Facebook , LinkedIn, and Instagram. Grab attention with content, boost brand visibility, and drive more traffic to the site.

Google ads

Know why having a social media presence matters. Learn what type of content to be shared, to increase content visibility, and how to encourage user interaction through different ways.

AI Tools for Marketing

Easy and smart ways to use AI tools for content creation, automation, data analysis, to improve market efficiency.

Course Curriculum

A structured learning path designed to take you from basics to advanced topics.

Topics Covered:
  • What is Digital Marketing, and in what ways can it help a business to grow?
  • Key difference between Traditional and Digital Marketing. And, why Digital Marketing is better.
  • Explaining different branches of Digital Marketing that will include SEO, social media, email marketing, and paid advertising.
  • Data that helps to learn about audience and online consumer behaviour.
  • About websites and building an online presence.
  • Role of content in attracting and engaging users.
  • Introduction to analytics and performance tracking tools.
  • Benefits of AI and Digital Marketing such as reach, cost effectiveness, and measurable results.

Topics Covered:
  • Learning about WordPress and why it is needed in website creation.
  • Understanding dashboard, settings, and basic website structure.
  • Theme selection and customisation for design and layout.
  • Installing and managing plugins for extra features.
  • Creating pages, posts, and basic website content.
  • Website speed optimization for better performance.
  • Basic SEO settings within WordPress.
  • Building and managing a complete website for mobile users.

Topics Covered:
  • Fundamentals of content writing including tone, clarity, and structure.
  • Blog writing, SEO optimisation using keywords and formatting ( also, learning keyword and headlines placement).
  • Basics of Copywriting, and creative ideas for ads, and landing pages.
  • Importance of research, and how to use different tools for the purpose.
  • Using content related advanced tools for content improvement.
  • How to use an AI assistant for planning, editing and proofreading the content.
  • Writing organic and SEO friendly content that gets more traffic and helps with conversions.

Topics Covered:
  • Modern SEO techniques to improve ranking, which also Google supports and understands.
  • On-page SEO optimization and content structuring (This mainly relates to content, keyword placement, headings, and internal linking).
  • Off-page SEO and link building strategies (Mainly focused on guest postings, and backlinks).
  • Technical SEO that also includes schema, site structure crawlability indexing, and XML sitemaps.
  • Learning local SEO, Google My Business optimization with keyword research and search intent analysis.
  • How to do website audit and performance improvement techniques
  • The role of AI and automation tools in SEO, and how to optimize it.

Topics Covered:
  • Introduction to organic social media marketing and why it is important
  • How to utilize the leading social media platforms such as Facebook, Instagram, LinkedIn, and Twitter for enhancing social media profiles.
  • Why is it necessary to learn and create organic growth strategies for different platforms.
  • Content creation for engagement and brand building for different platforms.
  • How social media algorithms work and how it helps in reaching people.
  • Using hashtag strategies for trend utilisation on social media.
  • Learning about community engagement and audience interaction techniques
  • Why to keep up with content planning, scheduling, and consistency.
  • How to build a strong brand presence through organic marketing.

Topics Covered:
  • Google Ads, YouTube Ads, Meta Ads, and paid search marketing introduction.
  • Advertising search, display, shopping, and Youtube.
  • Google Keyword Planner, and SEMrush, research, use of keywords.
  • Composing and optimizing the ad copy to increase CTR and conversions.
  • Significance of Ad Rank optimization and Quality Score.
  • Setting up conversion tracking with Google Tag Manager and GA4.
  • Use bidding strategies like CPC, CPA, ROAS optimisation.
  • Audience targeting and also remarketing using Google Ads tools.
  • Performance analysis using Google Ads dashboard and Looker Studio.

Topics Covered:
  • Introduction to performance marketing and how it requires data-driven decision
  • Understanding key concepts, metrics and KPIs like CTR, CPC CPA, and ROI.
  • User behaviour and traffic analysis using Google Analytics (GA4).
  • Easy way of Setting up conversion tracking and goals using Google Tag Manager.
  • Understanding funnels (triangle method) and tracking customer behaviour.
  • How to create custom reports using Google Analytics and Looker Studio.
  • Using advanced audience segmentation for targeted campaigns.
  • Effective ways of tracking website performance and user engagement.
  • Analysing campaign data for optimisation and better results
  • Using analytics tools to improve conversions and marketing performance.

Topics Covered:
  • Introduction to Canva and its significance in simple Graphic Design.
  • Producing social media posts, banners, and ads.
  • How to design brand elements such as logos, infographics, colour palettes, and visual identity assets.
  • Having a basic understanding of layout colours, fonts, and the art of graphic design.
  • Using Canva templates for simple yet professional designs.
  • Simple ways of Image editing and adding elements to the design.
  • How to create customised features and automation by simply using Canva.
  • How to come up with designing content for different platforms.
  • Designing visually attractive content for brand promotion as per the requirements.

Topics Covered:
  • Learning new WhatsApp marketing strategies for lead generation and conversions.
  • How to use different tools to set up WhatsApp Business API.
  • Using Chatbot automation, tracking customer behaviour, mapping and creation for WhatsApp campaigns
  • Easy to understand but advanced email marketing strategies for lifecycle and drip campaigns.
  • Using A/B testing using tools to understand and optimize open rates and conversions.
  • Automation workflows for lead nurturing and customer retention.
  • Performance tracking using analytics tools for optimisation and ROI.

Topics Covered:
  • Introduction to data extraction and its importance in digital marketing.
  • Understanding how to collect data from websites and online platforms.
  • Learning web scraping to gather leads and research.
  • How important using data for competitor analysis and market insights is.
  • Organising and cleaning data for better usability.
  • Automating data collection to save time and improve efficiency.
  • Recognize ethical and legal challenges around scraping data.
  • Employing extracted data in the formulation of marketing strategies and campaigns.
  • Performing analyses on various data types to discover trends and the opportunities.

Who Can Master This Course?

Perfect for ambitious individuals ready to launch or upgrade their career.

Students & Freshers

Kickstart your career with high-demand skills.

Working Professionals

Upskill to transition into better roles & salary.

Career Switchers

Transition into tech from non-tech backgrounds.

Entrepreneurs

Make data-driven decisions for business growth.

Career Opportunities

Roles you can target after this course.

Digital Marketing Executive SEO Specialist Social Media Manager Performance Marketer
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